Packify: Unpack Creativity, Packaging design with AI
Packify.ai is jointly developed by a group of AI technology enthusiasts and top packaging designers, aiming to empower packaging design with AI technology, allowing designers to focus on creativity and reduce repetitive graphic work.
As a brand owner, you probably often worry about how your products should be packaged and designed. As a designer, I’m sure you spend a lot of time every day collecting ideas!
Let's see what problems Packify has solved?
Pacdora
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07/04/2024
1. Why does your packaging need excellent creativity
Based on first principles, before solving the packaging creativity problem, we must first ask if our product needs exceptional packaging design. Oh, this question seems silly, and your answer is “Yes, of course”.
Indeed, suppose this scenario: if there are two identical products on the supermarket shelf, the sole factor determining which product users choose is the packaging. Yes, your packaging design is your first conversation with the user. If it is attractive enough, the product will naturally sell well. Without a doubt, you need excellent packaging creativity.
2. Why does traditional packaging innovation require extensive
communication?
Firstly, humans communicate through language, and the process of understanding language entails information loss, which is why your ideas can never be fully grasped by others. However, Large Language Models (LLM) represented by ChatGPT today can understand your language better than humans can, and this forms a fundamental productivity force that we can leverage to improve efficiency. For instance, in the conversation below, AI is fully capable of handling it proficiently.
Next, humans turn ideas that are understandable into creativity and images, especially in the field of packaging design, which requires a high time cost. Even with mockup websites like Pacdora, where designers can view 3D effects based on 2D designs in real-time, elements in creative design still require designers to spend a significant amount of time hand-drawing or searching for materials. Today, image models like Midjourney can elevate the original proposal design that took several days to just a few minutes.
Thus, tools like Packify, an AI-powered packaging creative design tool, greatly reduce the time you spend in the creativity design phase.
3. How creativity becomes physical packaging that can be processed
We know creativity is just the first step in packaging design, and we are not satisfied with that because all packaging will eventually be produced, so creativity must be processable. Packify will provide super functions from creative images to vector graphics in the future, while giving designers the freedom to edit. Only in this way can AI be used for us, and we are the godly hands creating creativity.
4. The final step to make customers fall in love with your product
You need to take beautiful product photos for marketing, Why not let Packify AI photoshoot handle the shooting? Yes, you don’t need to hire a photographer or produce the physical products first. Just choose a preferred background style and let the AI create consistent product styling images with one click.
